Disney’s new DTC (direct to consumer) streaming service is meant to be a direct competitor with Netflix and hopefully give the company a serious foothold in the streaming market. Well now details have emerged and Disney’s upcoming streaming service may finally have a name and no it’s not “Disneyflix”.
According to Variety, Disney CEO Bob Iger has referred to the service as Disney Play. At this point it’s unclear if this will in fact be the final name for the video platform or if it’s more of a working title.
Once ties are severed with Netflix for good, Disney will be losing an estimated $300 million in annual revenue from Netflix for pay-TV rights.
Beginning in 2019, Captain Marvel and every Disney film released in theaters will no longer Netflix and instead will make their way to Disney Play. Ant-Man and the Wasp will also now be the last Marvel movie to come to Netflix.
Regardless of the final name Disney’s steaming service is set to launch sometime in 2019.