Target wants to bring the magic of Disney to you! Today, The Walt Disney Company and Target Corporation launched the Disney store at Target in 25 select Target locations and a complementary online experience to help bring the magic of Disney to the joy of shopping at Target.
Guests can now access items previously only available at Disney retail locations, along with select Target exclusive Frozen 2 and Star Wars merchandise, just in time for Triple Force Friday and Frozen Fan Fest.
These new “shop-in-shop” locations have launched at 25 select Target stores, with 40 more opening by October 2020. The fun is also be available in a new digital experience at Target.com/Disneystore. Prices range from $2–$200, with many items under $20.
The Disney store at Target features more than 450 items including toys, games, apparel and accessories—with more than 100 products that were previously only available at Disney retail locations. Guests will find favorites like Disney Princess, Star Wars, Marvel, Disney Junior characters, Classic Disney plush, apparel, home and holiday products, along with collectibles like the Disney Animators’ Collection.
Target teams worked closely with Disney to co-develop and design the store experience with features like music, interactive displays, photo ops and a seating area where families can watch Disney movie clips.
Adding to the excitement, They are also open a new Target store near the Walt Disney World Resort in Orlando in 2021, to bring visiting families a little extra convenience.
Target CEO Brian Cornell joined Bob Chapek, Chairman of Disney Parks, Experiences and Products, onstage at the D23 Expo in Anaheim, California, to announce this big news in front of a cheering crowd.
Best of all, the news means guests will be able to take advantage of all of their favorite Target benefits and services as they shop these in-store and online experiences. Use your Target REDcard to save 5% on every purchase, and choose from their same-day pickup, same-day delivery and free two-day shipping options to get your products in a snap.