Disney World’s 18-month long 50th anniversary celebration kicks off October 1st and cast members are getting new name tags to celebrate.
“Cast members have been the heart of the Walt Disney World Resort for nearly 50 years. To honor their contribution to the magic, cast members will receive a new nametag this fall, with a touch of ‘EARidescence,’ in celebration of the 50th Anniversary of Walt Disney World Resort,” Disney said in a post.
Take a closer look at the reveal below:
A team of graphic artists and costume designers spent more than a year developing the new nametag, testing a number of colors and printing techniques before completing the final design. The new nametags feature several special details:
- An exclusive color wash, inspired by the sparkling new 50th anniversary looks for Mickey Mouse and Minnie Mouse, was developed and applied with an innovative printing technique and glaze to give each nametag a pearlescent shimmer.
- Holographic gold foil with sparkling color-shift elements is individually applied to each nametag, bringing additional shine to the Walt Disney World Resort 50th anniversary logo.
- Royal blue lettering matching the turrets of Cinderella Castle brings a regal pop of color to the nametag, ensuring each cast member name and hometown is a focal point against the glistening background.
All of these elements will combine to produce a distinct shine across each nametag, reflecting the EARidescent décor that will be on display across Walt Disney World Resort for the duration of the celebration.
The new EARidescent nametags will debut later this year, in time for the Oct 1 start of “The World’s Most Magical Celebration.”