Disneyland canceled it’s annual pass program back in January and now details on what will replace it are coming out.
Josh D’Amaro, chairman of Disney Parks, Experiences and Products told the Los Angeles Times a replacement membership program was coming “relatively soon.”
More specifically, in regard to replacing the annual pass program, Disneyland President Ken Potrock recently told the official D23 Inside Disney podcast that the park would “clearly be launching something by the end of the year.”
Potrock indicated that the new membership program will be heavily informed by guest demand and experience. To that end, he said park officials were parsing results from research conducted earlier this year.
That lines up with D’Amaro’s comment to the L.A. Times that the new program “will reflect the behavior of our superfans.”
During the yearlong closure of park executives have been able to reimagine the park with a vision to what guests will want going forward. The reimagining of the annual pass program is part of that.