Disney and Nissan are partnering up once again, this time to promote Disney’s upcoming adaptation of Madeleine L’Engle’s A Wrinkle in Time. Just like they found a way to bring the Rogue SUV into the Star Wars universe, they are now promoting the Nissan Leaf which will make an appearance in the upcoming film directed by Oscar nominee and Emmy winner Ava DuVernay.
The two companies have had a lot of success collaborating lately. Last year Disney teamed up with Nissan to promote Rogue One: A Star Wars Story with a Star Wars-themed vehicle. It was so well received that they partnered up again with them for The Last Jedi and created a fleet of new ‘Star Wars‘ themed vehicles.
So how exactly does this all-electric car fit into A Wrinkle in Time?
The basic plot of the film is a fantasy story in which a girl, her brother, a classmate and three astral travelers go on a journey to save an astrophysicist father that is held captive on a distant planet. Naturally, Nissan had to get on board. While the Nissan LEAF is certainly not a model that will take you out of this world, it is the vehicle of the future. Which is exactly why the model will be present in the new movie, coming to theaters on March 9, 2018.
Not only will the 2018 Nissan LEAF be present in the new film, but the brand has permission to create a new ad campaign inspired by the upcoming movie.
They also have created a contest just for those who are looking to be the next big filmmaker. “Searching for the Next Visionary Filmmaker” contest will be sponsored by Nissan.
The film’s star-studded cast includes Oprah Winfrey, Mindy Kaling, Reese Witherspoon, Chris Pine and Storm Reid, and hits theaters on March 9.