Snapchat is partnering with Disney as well as other theme parks as part of a larger effort by Snapchat to bring its reality-altering lenses to theme parks around the world. Snapchat users can now add Disney-themed augmented reality lenses to enhance their Disney vacations.
If you use Snapchat, then you already love using filters to change your appearance and now at Disneyland, Disney World and other Disney parks around the world, Snapchatters can now turn themselves into Mickey and Minnie Mouse with special filters.
Though Snapchat made the announcement just last week, the filters have already been live at the parks for several months and are extremely popular. Even celebrities have been using the filters to enhanced their Disney trips as you can see in Kim Kardashian West’s post below where she applies the app’s Mickey Mouse filter with her son Saint, while riding King Arthur’s Carrousel.
Once inside Disney Parks, Snapchatters will gain access to the special lenses in the Snapchat filter carousel.
“We love working with our partners Disney,” said Snap Inc. VP Ben Schwerin, “to create augmented-reality experiences that allow our users to connect with some of their favorite characters in a totally new way.”
“Our fans are loving the Mickey Mouse and Minnie Mouse Snapchat lenses, which is just one of the many ways we are using the growing popularity of mobile technology to take the guest experience to the next level,” added a spokesperson from Disney Parks. “Along with offerings like the all-new Play Disney Parks app, we can’t wait to use this amazing technology to connect Disney Parks guests with even more of their favorite characters and stories.”