Disney and Comcast have been battling for months for control of Twenty-First Century Fox’s entertainment business, but today Comcast dropped out of the fight leaving Disney the winner of one of the highest-stakes duels in media history.
“Comcast does not intend to pursue further the acquisition of the Twenty-First Century Fox assets and, instead, will focus on our recommended offer for Sky,” the company said in a statement Thursday.
Comcast had been locked in a battle with the Walt Disney Company for the bulk of Mr. Murdoch’s Fox empire, with the cable company submitting a $65 billion offer for the assets last month topping Disney’s initial $52 billion offer. Disney quickly pushed back on Comcast’s offer with a higher bid of $71.3 billion, which Mr. Murdoch and his board quickly accepted. Shareholders for both Disney and Fox will vote on the proposed merger on July 27.
CEO Brian Roberts, who had sought to outdo Disney given Comcast’s history with the company, which dates to an unsolicited takeover bid rebuffed by Disney in 2004, delivered a sporting statement. “I’d like to congratulate Bob Iger and the team at Disney and commend the Murdoch family and Fox for creating such a desirable and respected company,” he said. The Department of Justice has already given the green light to Disney’s bid as long as it sells 22 regional sports networks.
Comcast Corp. and Fox have been battling for Fox and Sky in order to amass more programming as they compete for viewers with both traditional TV networks and technology companies such as Netflix and Amazon.
Comcast’s stock rose more than 2.5 percent today in premarket trading. Shares of Disney climbed 1.2 percent, while Fox’s stock dipped 1 percent before the opening bell.