Disney is cooking up some new digital entertainment for the foodies out there.
At its annual Newfront presentation this morning, Disney Digital Network executives announced the launch of a new digital brand called Disney Eats. The online channel and editorial site features culinary shows and products aimed at families.
The company has partnered with online food network Tastemade to develop original content that will take viewers on a culinary adventure inspired by Disney’s characters and its theme parks around the world.
The company is making an effort to attract young families and reach a generation of viewers who grew up watching videos on platforms like YouTube, and now are looking for content for their children on online mediums.
Upcoming Disney Eats shows include seasons of “Kitchen Little,” which will showcase kids working with celebrity chefs, and “Tiny Kitchen,” with chefs creating small replicas of Disney food. Both were co-created with global entertainment company Tastemade.
In 2012, Disney made efforts to ensure that food products advertised on its television networks fit specific nutritional standards and Disney’s new the food channel will also uphold the same health standards that the company has already imposed on advertisers.
Disney Eats will be part of the Disney Digital Network, which was previously known as Maker Studios and was acquired by Disney in 2014 for $500 million.